In a small attempt at some peaceful vegan activism/nudging, I tried to send a letter to Sainsbury’s to urge them to include more vegan products in their Freefrom range. It’s only a tiny thing, but hopefully it could be a tiny drop in the right direction.
With their new vegan, coconut based cheese range launched this week, it would be awesome if they would extend their vegan range even further!
It was so exciting this summer when we came back to Great Britain only to find that you had expanded your Freefrom range to include a lot more cakes and snacks.
However, upon reading the ingredient list, it quickly became evident that almost all of the new products contained either eggs or milk, with the only exception we could find being raspberry flapjacks which contained neither.
I would have loved to try some of the new products, such as the chocolate covered cornflakes. It would be really awesome if you would consider developing some more products or recipes to exclude both eggs, milk and other animal products. This would make your new products even more accessible to people with multiple allergies and vegans!
I know that I could’ve written a much stronger and more punchy letter, but it is a start!